This is our May design newsletter, where I will continue overviewing the
influence of YOUR business' brand design on the profitability of YOUR
Design is taking care of your home, or your business space, where
in return your home (or business) will take care of you - your physical
and mental well-being.
It is also being environmentally conscious with everything around
you. Do you like Yoga? Why not buy a Yoga
mat and plant a tree at the same time? Keep reading and see
how easy it is to plant a tree on your behalf!
month we are looking for a “space model!” We need a
business to remodel and to promote in our “before and after”
video which will be featured simultaneously on different websites,
such as YouTube, LinkedIn and others. Don’t miss this opportunity
to give your business a free marketing boost! Contact us now!!!
Truly yours, EKATERINA
KOHLWES principal / designer
DESIGN OF BUSINESS’ ENVIRONMENT AS BRANDING SUPPORT IN SERVICES
of Your Business
design elements are the strongest influential aspect of any business
after the exterior representation. Your interior will become your
branding element if your services bring customers inside on regular
bases. Did you ever think what feelings you would like to
suggest to your customers as they enter your space?
about your business' exterior here.)
tones of the walls bring light and joyful feelings to visitors.
White trim and paintings by Daniel
Merriam also add more light and traditional character to office of
Virginia L. Weber, Inc., a Law Corporation, located in Ocean Beach, CA.
Designed by Mindful Design Consulting.
Elements We Can Control
When selecting chairs, think of how long you would expect
or would like your customers to sit in them. Would you want them
to feel relaxed or do you want to complete a quick transaction as
fast as possible? If you would like promote a sense of trust
with your clients, meet with your clients at a round table sitting
on the same chairs, not from behind your desk. Talking
to someone from behind your desk sends messages of your power and
authority over your clients and can make them feel uncomfortable.
On the other hand, if you are trying to convince a decision maker
to accept your terms, being behind your desk is the best position
and will make him/her listen to you.
and color of seating can send certain messages to your clients as
well. Think if you would want your client to feel relaxed or do
you want to complete a quick transaction as fast as possible as
you select appropriate seating.
certain situations, music may have a powerful effect
on perceptions and behaviors. Thus, defining elements of music such
as rhythm, volume or harmony are perceived differently, depending
on the listener. Studies have shown that an accelerated tempo and
a high volume increase the nervous excitement of an individual,
which causes him/her to walk faster, talk precipitately, or eat
faster at the restaurant. Without knowing it, individuals tend to
adjust their rhythm to the rhythm of music. Retail stores use this
technique to influence customers’ buying behavior.
tend to underestimate the influence of smell on
generating a certain type of emotional, psychological and behavioral
reaction. Studies have shown that customers, in the presence of
a perfumed environment, appreciate the store images as being positive,
the store décor as being modern and the quality of services
major factor impacting any business space is color.
Color can be stimulating, expressive, exuberant and symbolic.
It is recommended to start your color selection with your brand
dominant colors, so as to favor your brand recognition
and communion. Starting from brand colors, serious chromatic combinations
can be created in order to induce a certain state to customers.
Remember, cooler colors tend to calm people down and brighter tones
stimulate our senses. You can learn more on color choices here.
These stimulating colors in combination with the large scale
plants on the wall may make you feel like Alice in Wonderland. Printed
wall coverings by Alyos.
Space Organization and Functionality
A founder of the largest used cell phone retailers, in the process
of designing one of his new locations, allowed his customers to
create the interior circulation. He did not invite contractors to
build any permanent walls until the circulation was established.
It was an astounding experiment which made him redesign his other
store locations. He realized that placing the service stations closer
to the exit as opposed to the back of the store generated more business
and attracted more people.
organization includes grouping work posts, equipment, placement
of cashiers, furniture, organizing departments, posters, panels,
the signage system within the commercial space and the use of hi-tech
refers to the capacity of all these elements to sustain the effectiveness
of the operation. Good organization and functionality influences
customers’ purchasing behavior, level of satisfaction, the
attachment towards the brand and consequently the service’s
overall performance. Spatial organization can generate a
feeling of closeness towards the brand values and a feeling of security.
To promote a sense of trust in your clients, meet with them at a table sitting on the same chairs, not from behind your desk.
YOUR BUSINESS FOR FREE!
of Hi-Tech Equipment
use of high-tech equipment can also provide a value-add to for consumers
that can help to differentiate a service business from its competitors
as well as enhance a client's in-store or in-office experience and
consequently reinforce the business' desired brand image. Examples
include: public wireless internet access, display of business and
financial news on a television or even designated computer terminals
for the purpose of allowing customers to carry out certain transitions
on their own. Such elements, when implemented properly, can create
an appreciation for the effectiveness and efficiency of an operation
and create the desire for the customer to return.
when designing your space, ask yourself, "What do I want my
customers to see first as soon as they enter my business space?"
and, "What is the main message I would like to give to my clients
when they visit?" As services are intangible, a good way of
making them tangible is through design and interior atmosphere.
From this point of view, customers look for brand meanings at the
level of performances, materialized through the interior style and
Public wireless internet access, display of
business and financial news on a television or any other technology
can provide an additional value for consumers.
basic role of the general atmosphere is to create a state of acceptance
and appreciation by the customers, with the purpose of obtaining
recognition and an eventual sales boost. All the mentioned considerations
should be verified and validated among customers by making a study
to strengthen the identified correlations. A professional interior
designer can help you to achieve all these desired results.
READ PART I -
1. “Retail Store Design and Environment as Branding Support
in the Services Marketing” by Tudor Nistorescu, Management
& Marketing – Craiova, issue 1/2008
2. “Marketing des service”, Lovelock Ch, Wirtz J., Lapert
D., Person Education France, Paris, 2004.
PROMOTE YOUR BUSINESS FOR FREE!
an individual you have the power to control most of your choices
and, in turn, the impact you have on the environment. From where
you live, to what you buy, eat and how you shop, your individual
choices can have a global impact. That's why "Go Green Yoga
Mats" decided to offer green yoga mats that are better for
you and the earth..." Read
THIS LETTER TO YOUR INTERESTED FRIEND
INTERESTED TO LEARN MORE ABOUT HOW TO IMPROVE YOUR BUSINESS’S
PROFITABILITY BY REDESIGNING YOUR ENVIRONMENT?
PLEASE CONTACT US AT:
from this list.
Our mailing address is:
Mindful Design Consulting
3314 Redwood St. San Diego, CA 92104, USA
+1 858 733 2445
Copyright (C) 2009 Mindful Design Consulting. All rights reserved.